Previously: MF9.World, Random Golf Club
Ditching the density of “For Dummies” books and the endless chaos of online listicles, we took inspiration from high-design cookbooks, engine block construction, and vintage automotive ads to pull together a timeless brand in an easy to digest format. The result is a new go-to for auto enthusiasts that’s distinct from anything else in the industry.
We partnered with Tiffany Hunter, founder and lead stylist at beloved Austin salon ‘Damn, Glam!’ to craft a stylized campaign that answers the question, “what does a running spot look with no running?”
We worked to design and develop a small autumn capsule for 212 Group. Within the capsule we developed three products including a custom fleece quarter-zip, canvas vest, and roll-top hiking pack blending tactical elements with trail-ready features and materials including x-pac and water resistant cordura.
To announce the forthcoming Nike Pegasus Premium, we worked with The Loop x Nike Running to produce a comprehensive launch campaign. Highlighted by a spaghetti Western chase film, the campaign puts a bounty on our thief as he swipes a coveted pair of shoes and sprints through Austin at high noon.
The brand launch film highlights the movement of tennis and the body’s interaction with its clothing while introducing a new visual language into the tennis landscape through the use of a unorthodox color palette and motion graphics.
This exploration highlights the movement of the body playing tennis as well as the relationship between two oponents through position indexing. All graphics were created by manipulating footage of two people during a tennis match.
‘Type II Fun’ is defined as fun that’s miserable in the moment. But in retrospect? The work is bliss. It’s like our memories lie to us when the joy we found was hard to get to. Perhaps you’ve heard the term tossed around by talking heads. Type I fun is a chicken finger. Type III fun isn’t any fun at all. But Type II? That’s the sweet spot. The stakes are just high enough.
This collection of work ranges from within his over 16 years of photographing and creating tennis related pieces. The work is a visual diary entry of love, loss, experience, and an understanding of the simple everyday moments of the game and continued journey as an athlete and artist within it.