Graphics for an Outdoor Voices x Random Golf Club collaborative product release. These screenprinted tote bags and embroidered exercise dresses were sold at an October “Ladies Night” event at Butler Pitch & Putt. The concept for this release was to create a graphic that would complement the typesetting on the Outdoor Voices signature tote bag.
I worked with members of the Outdoor Voices team developing the relationship between the two brands. Through discussion, we learned that both companies have very similar goals, despite a difference in target audience. Through an Outdoor Voices x Random Golf Club partnership, we aim to bring more women into the game of golf while introducing more men to Outdoor Voices apparel.