At Random Golf Club, we used clothing as a vehicle to bring new faces to a sport that is traditionally perceived as bland.  By designing progressive garments, we set out to attract the people we want to see playing golf in the future. Over the course of my 18 months as a designer for RGC, I worked on both the direction and design for every campaign.

Art direction and graphics for a 41-piece collecion of lifestyle apparel and golf accessories. Each piece of outerwear was a cut & sew silhouette developed through a milti-step sampling process. Comfort and function were the top priorities in developing the fit of the garments for this collection.

The goal for this collection was to create apparel rooted in traditional menswear with silhouettes and artwork inspired by golf. Through this collection, we learned that the Random Golf Club audience has an appetite for cut & sew items offered at a higher price.