SLOW PLAY 001 is the first installment of an ongoing art series by Radry exploring daydreams while waiting on the tee box. I worked with Tony Knapton, founder of Radry, on the visual direction for this release, as well as a one-of-a-kind jacket to accompany his original painting.

To highlight the launch of the collection, we created a video highlighting an extraterrestrial inspired daydream caused by a particularly long wait on the tee box. Video was concepted, shot, directed, and edited by Simon Krenk, Peter Heon, and Tony Knapton.

The 4-piece collection consists of the one-of-a-kind jacket, the original painting, collaborative hats, and editioned prints. We released the jacket and the painting via auction, which both sold after a 4 hour bidding window.

SLOW PLAY 001
Client: Radry

Art Direction, Design, Editing
2023